This Privacy Policy describes how Whole Pet collects, uses, discloses, and protects personal information when you visit our website, contact us, purchase products or services, communicate with us, or otherwise interact with Whole Pet.
We collect and use personal information only for legitimate business purposes, including providing products and services, responding to requests, communicating with customers, operating and improving our website and business, and complying with applicable legal obligations.
INFORMATION WE COLLECT
Depending on how you interact with Whole Pet, we may collect information such as your name, email address, telephone number, mailing address, pet information, transaction or service information, communications with us, and information you voluntarily provide through website forms or other interactions.
When you use our website, we may also collect certain technical and usage information through cookies and similar technologies, such as browser or device information, pages visited, referring pages, and general information about how visitors use the website.
HOW WE USE YOUR INFORMATION
We may use personal information to:
- Provide, maintain, and improve our products, services, website, and customer experience.
- Respond to inquiries, requests, and customer-service needs.
- Process and administer purchases, appointments, services, and other transactions.
- Maintain customer, pet, loyalty, service, and communication records.
- Contact you by email, telephone, SMS, or other appropriate means regarding your requests, transactions, appointments, services, or other communications for which you have provided consent or that are otherwise permitted by law.
- Provide news, special offers, promotions, or other marketing communications when you have provided the consent required for those communications. You may withdraw marketing consent as provided in the applicable communication.
- Monitor website performance, understand website usage, maintain security, prevent fraud or misuse, and improve our operations.
- Comply with legal obligations and enforce our agreements and policies.
SERVICE PROVIDERS AND DISCLOSURE OF INFORMATION
Whole Pet does not sell or rent customer personal information. We do not disclose customer personal information to third parties for their own independent marketing or promotional purposes.
We may disclose personal information to service providers that perform services on Whole Pet's behalf or help us operate our business, such as website hosting and administration, analytics, communications, payment processing, software, data storage, and other operational services. These providers may process information only as appropriate to provide services to Whole Pet and are not authorized by Whole Pet to use customer information for their own independent marketing or promotional purposes.
We may also disclose personal information when you direct or authorize us to do so; when required by law, subpoena, court order, or legal process; when reasonably necessary to protect the rights, safety, property, or security of Whole Pet, our customers, or others; in connection with investigating fraud, illegal activity, or violations of our terms; or in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable law.
We may use or disclose aggregated or de-identified information that does not reasonably identify an individual.
SMS AND MOBILE INFORMATION
By opting in to receive SMS messages from Whole Pet, you agree to receive recurring messages from Whole Pet for the purposes described at the time you provide consent. Message frequency may vary. Message and data rates may apply. You can reply STOP to opt out of future messages or HELP for assistance.
Additionally, no mobile or text messaging consent information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Whole Pet may maintain records of your SMS consent, including the date, time, method of consent, contact information, and consent status, in Whole Pet's customer, point-of-sale, communications, or other business systems for recordkeeping and to administer communications consistent with the consent you provided.
GOOGLE ANALYTICS, COOKIES, AND TRACKING TECHNOLOGIES
Our website uses Google Analytics and may use other cookies or similar technologies to help us understand how visitors use the website and to improve website performance and content. Google Analytics may collect information such as browser and device information, interactions with the website, approximate geographic information derived from network data, and other usage information through cookies or similar technologies.
Google processes information collected through Google Analytics on our behalf in accordance with its terms and privacy practices. Whole Pet does not intentionally provide Google Analytics with information such as customer names, email addresses, or telephone numbers through our website forms.
You can control or delete cookies through your browser settings. Disabling cookies may affect the operation or availability of certain website features.
DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining business and consent records, complying with legal obligations, resolving disputes, and enforcing agreements. Retention periods may vary depending on the type of information and the purpose for which it is maintained.
DATA SECURITY
Whole Pet uses reasonable administrative, technical, and physical measures designed to protect personal information. No method of electronic transmission or storage is completely secure, however, and we cannot guarantee absolute security.
INTERNATIONAL DATA PROCESSING
Some service providers may process or store information in locations outside your state or other jurisdiction. Where this occurs, we take reasonable steps to use service providers and safeguards appropriate to the nature of the information and the services being provided.
YOUR CHOICES
You may contact Whole Pet to request access to, correction of, or deletion of personal information we maintain about you, subject to applicable law and legitimate business or recordkeeping requirements. You may also opt out of SMS messages by replying STOP and may use the unsubscribe or opt-out method provided with other marketing communications.
CONTACT US
If you have questions or concerns about this Privacy Policy or Whole Pet's privacy practices, please contact us:
Whole Pet
1400 SE Walton Blvd, Suite 30
Bentonville, AR 72712
Phone: 479-553-7094
Email: [email protected]
POLICY CHANGES
We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or legal requirements. The current version will be posted on our website with the date of the most recent update.
Last updated: September 19, 2026